Now that the Bread & Butter Berlin is over we can only but thank everyone. We couldn’t ask for a better reception! The Plastic Wave made out of 500 Pet bottles was the eye-catcher at the Sport & Street area. People were outrageously interested in our brand and reactions to the collection were extremely good.

The Plastic Wave, which was done in a cooperation with artist Kathleen Egan and our talented friends at Materialschlachten, did not only attract people into our booth but it was a creative way of telling our story and making people think a little beyond fashion. It helped us create awareness on the fact that our ocean is becoming a giant landfill full of plastic but that we have the power to stop this. 

Hundreds of visitors got inside the wave, had a blast (you don’t get to surf too often in Berlin) and did something good by signing a petition for an ocean free of plastic. 

Here are some impressions and thanks to all who visited us!